The Purpose and Benefit of a Booklet......................................... 0

Getting Started..........................................= ............................... 0

Inserting Your Own Art<= span style=3D'mso-tab-count:1 dotted'>..........................................= .................... 0

Using Pull Quotes..........................................= .......................... 0

Using Text Boxes..........................................= ........................... 0

Resizing a Text Box..........................................= ................... 0

Nudging a Text Box into Position............................= ............... 0

Products or Services..........................................= ....................... 0

Order Form..........................................= .................................... 0

The Purpose and Benefit of a Booklet

The purpose of this booklet is to advertise a produc= t or service. Booklets can be a great way to market your company’s products and can also help build your organization’s identity.

Getting Started

First, determine the audience of the booklet. This could be anyone who might benef= it from the products or services it contains. Next, establish how much time and money you can spend on your booklet. These factors will help determine the length of the booklet and how frequently you publish it. If your booklet is acting as a catalog of products or services, it’s recommended that you publish at least quarterly so that your booklet is considered a consistent source of information. Your customers or employees will look forward to its arrival.

Also consider how you want to print your booklet. Yo= u can print it on a desktop printer, at a copy shop, or at a commercial printing service. In addition to your budget, the complexity of the publication—including whether you print it as a black and white or a color publication—will help determine the best method for printing yo= ur publication.

Before you print your booklet, consider how you will= bind its pages. The method you choose depends upon your booklet’s page count, = its intended use, and your budget. For example, if your booklet contains just a= few pages, you might choose the most cost-effective option: folding and staplin= g. If it contains more than a few pages, consider comb or coil binding, which use= a continuous, spring-shaped piece of plastic that enables your booklet to lie flat and fold back on itself for easy reading. For thick booklets, you migh= t use a more permanent (and expensive) method called “perfect binding,̶= 1; used for paperback books.

Inserting Your Own Art

3D"Text You can replace the pictures in this template with your company’s art. To do so, click wh= ere you want to insert the picture. On the Insert menu, point to Picture, and th= en click From File. Locate the pi= cture you want to insert, and then click it. Next, click the arrow to the right of the Insert button, and then cl= ick either Insert to place a copy = of the picture into the booklet, Link to = File to display the picture without actually inserting a copy, or Insert and Link. Since Insert embeds a copy, the picture= is always visible, but it may greatly increase the size (in bytes) of your boo= klet depending on how large the picture is. In contrast, Link to File does not increase the size, and if you make change= s to the original picture, they automatically show up in the booklet. But the picture won’t be displayed if viewed from a computer that can’t link to the original. Insert and L= ink inserts a copy so that the image is always available, and also automatically updates changes to the original.

Using Pull Quotes

You can draw readers into the information in your bo= oklet by using a pull quote, like the one on page two. A pull quote is a phrase or sentence taken from your main column and set apart so that it’s easy = to see. It can be set apart in several ways. Typically, you place it in a text= box and then position the box either in the margin or within the main column (w= ith the column text flowing around it). In addition, you might format the pull quote differently from the main column by centering it or changing the typeface, style, and size of the font. The text of a pull quote should be engaging. When a reader flips through your booklet looking for a reason to = read it, a pull quote can provide that reason.

Using Text Boxes

3D"Text The pull quotes and= clip art in this template are contained in text boxes. A text box offers a flexi= ble way of displaying text and graphics; it’s basically a container. You = can move a text box around, positioning it just where you want it; you can resi= ze it into a tall narrow column or into a short wide column, or even rotate it= so that the text reads sideways.

Resizing a Text Box

To move a text box, select it so that it has either a hatched or dotted border. Then, move the cursor over the border of the text= box until the pointer becomes a four-headed arrow, and then drag the text box to its new location.

Nudging a Text Box into Position

Sometimes you may want to move a text box slightly i= n one direction or another, but you find that using the mouse doesn't give you the degree of control you want. You can achieve finer control of movement by us= ing the arrow keys on your keyboard.

To do so, click anywhere in the text box so that its borders become visible, a= nd then click a border to select the text box. Next, press the arrow keys to m= ove the text box. A single keystroke moves the text box a single increment, whi= le holding an arrow key down keeps the text box moving.

If granularity of movement is really important to yo= u and you want as much control as possible, you can cover less distance with each keystroke by first zooming in on the document. To cover a greater distance = with each keystroke, zoom out. You can zoom out or in by clicking Zoom on the View menu.

Products or Services

product or service